I’ve been working in communication since 2022. I started as a community manager, and after achieving several campaign successes—working in agencies and as a freelancer—I realized my strength lies in developing ideas from scratch: the creative side. I don’t believe in content just to fill a feed; I believe in content that builds a real connection. I enjoy analyzing how a brand speaks, how its audience receives it, and what makes that match work. I’ve been behind major launches, like Franco Colapinto’s F1 debut, and I’ve also supported family-owned SMEs such as Noly Alimentos. In every case, I aimed to ensure that what they communicate isn’t just “advertising,” but something that truly matters to people.